Every top law firm values the importance of proper online marketing. Creating a solid brand is imperative for lawyers who want to stand out as experts among others in the industry. Good legal marketing also helps you easily connect with clients that need your services.
One of the first steps to take in marketing your law firm is the creation of marketing plans. You also need to make good use of helpful marketing tools. Keep reading for a breakdown of the seven things to notice for law firm marketing in Kentucky.
Ethical Advertising
As a law firm in Kentucky, it’s imperative to provide equity and honesty regarding client experiences. For instance, if your services involve personal injury work, don’t attract them by claiming to offer unavailable services.
Ethical advertising helps set the appropriate client expectations due to 100% transparency. Note that ethical advertising should start from the very beginning, even when selecting a domain name. Some examples of restricted domain names include “personal-injury-expert” or “best-attorney-kentucky.”
When advertising, it’s imperative that the lawyer doesn’t use misleading or false information about available services. Communication containing a material misrepresentation of fact or law is unacceptable. Other practices that don’t constitute ethical advertising include misleading truthful statements and false client testimonials.
When marketing your lawyers, written and recorded means of advertisement is acceptable. During law firm advertising in KY, it’s also imperative that an attorney doesn’t give any valuables to an individual for service recommendation. Ethical advertising for marketing firms in Kentucky also ensures mutual trust between clients and your firm.
Law Firm Website Design
Your law firm website should be modern and also easy to navigate. Great web designs make your site a solid marketing asset. The website should include a practice area page that lists available services, including a blog or case studies. When designing your website, some imperative factors to consider include:
- Website speed: Clients pay more attention to sites that load fast and quickly leave websites with a slow speed. In most cases, if the site takes longer than three to four seconds, potential clients will abandon the pages on your website. Losing prospective clients in a saturated market will affect long-term business growth.
- Responsiveness: Since more than 63 percent of searches are from smartphones and tablets, it’s imperative to work on responsiveness. Your website should have a good structure and user experience on various devices, including phones and tablets. Google search doesn’t support index websites that are not suitable for mobile devices.
- Appearance: As a law firm, the first impression is crucial. Most clients form an opinion of your site and its services based on its physical appearance. Some aspects of the website to pay significant attention to include the site’s flow, CTAs, and structure on mobile devices.
How to do Law Firm Digital Marketing in Kentucky
Digital marketing goes beyond your law firm’s website appearance. For this reason, your business requires KY law firm digital marketing experts. Lasting Trend helps market law firms in Kentucky by avoiding misinterpretation of services. The agency focuses on marketing that doesn’t hurt your brand. Unlike PPC or many other marketing channels, SEO and branding helps ensure that your brand doesn’t suffer misinterpretation.
Search Engine Optimization is a significant area to work with when marketing law firms in Kentucky. The purpose of SEO is to ensure that your firm’s website organically ranks higher on the search results page. Agencies focuses on adding schema for attorneys, optimizing a landing page for conversions and keyword placements. You also need to claim your Google My Business profile to boost SEO.
y, the agency helps tick all necessary boxes for lawyers in Kentucky, including providing an excellent legal marketing website. What’s different about marketing firm is that they help correctly identify your law firm’s goals. After a good knowledge of these goals, the agency employs suitable methods to meet them. Without a doubt, your law firm in Kentucky will experience an increase in conversions with marketing strategy.
Law Firm Blog As A Source of Leads
Blogging is an imperative source of leads, even for all law firms in Kentucky. However, most lawyers don’t work on content creation because it may be time-consuming. Content marketing doesn’t only involve writing but also:
- Proper research
- Check for competitors
- Keyword search
- Structure creation
- Necessary graphics or images
The primary purpose of blog posts for your law firm is to create a suitable online presence. Ensure that the content on the blogs is helpful for individuals looking out for legal directories or seeking help. It’s also imperative that the content appears and sounds like an individual wrote it.
Your law firm blog in Kentucky should make visitors believe that the content is for their use. The blog content should provide valuable information and also facilitate user experience. Clients typically make decisions based on their first impression. For this reason, the blog should be interactive to create a good image.
The entire blog content on your website should represent your services appropriately and pass the correct information.
Can Law Firms Get Clients With No Website?
With or without a website, many law firms are still able to get great clients. The problem many firms without websites may have is the loss of some leads. In most cases, a website provides more online presence for your law firm than email marketing and other strategies. Websites are also efficient in proper information exchange between your firm and prospective clients. However, there are other options to consider outside website creation:
Social Media
Utilizing social media is one of the best alternatives for small law firm marketing in Kentucky without a functioning website. The challenge in social media marketing is the inability to derive high results by oneself.
Social media platforms like YouTube and other reputable ones may also significantly take your time. For this reason, it may be advisable to hire an SMM specialist and paralegal to derive high social media results.
For most businesses, including law firms, a social media presence humanizes them. It helps prospective clients see your business in the appropriate light. Common social media platforms to utilize are Facebook, Twitter, and LinkedIn.
Paid Advertising in Social Media
You may decide to launch paid advertising yourself, but there are possible challenges. For instance, most competitors may focus on retargeting strategy and a better “paid advertisement.” For this reason, it’s imperative to consult experts for paid advertisements. One of the significant advantages of paid law firm advertising in KY is its usefulness for businesses with a limited budget.
Offline Advertising
Offline advertising is the traditional and most common form of marketing for a law firm in Kentucky. It comprises radio, tv ads, billboards, business cards, snail mail advertising, and posters. The advantage of offline advertising is its ability to help in establishing word-of-mouth referrals.
Referral Marketing
Referral marketing focuses on making recommendations to grow your law firm in Kentucky. There are various forms of referral marketing, but all involve using a network of existing clients to market your services. With referral marketing, your firm can enjoy a powerful, cost-effective, and trusted marketing strategy.
Final Thoughts
It may be challenging to know the best channel to get the best clients when marketing law firms in Kentucky. However, it’ll work perfectly for your law firm marketing if you combine all tactics. Online and offline law firm marketing in Kentucky have advantages, but consulting an expert gives excellent outcomes.
Tim Absalikov is an expert digital marketer with significant experience in marketing for small and large law firms. He holds bachelor’s degrees in Computer Science and Economics and has held impressive positions such as a Digital Marketing Director and Senior SEM Account Manager. Presently, he is Lasting Trend’s acting CEO.
